TastingRoom Checkout 2.0
This is the most drastically re-imagined portion of the TastingRoom.com site refresh project from a User Experience standpoint. The slides below display the completely revitalized interaction design and information architecture I created for TastingRoom.com ‘Checkout 2.0’.
The images below include screenshots from each main segment of the project.
- Lead UX Designer
- Interaction Designer
- User Interface Designer
- Visual Designer
- Usability Tester
Above: old site design, wireframe and new design. Below: a video clip demonstrates the interactive model I made for the prototype.
QR-Code Wine Ratings
An elegant and delightful HTML5 rating experience to be accessed via individualized QR codes on 100ml bottles of wine. While designing the mobile experience I needed to make sure I created a design that could easily be translated to other screen sizes via responsive web design.
- lead UX designer
- visual designer
- interaction designer
- user researcher
- usability tester
This is a series of screens to rate a wine the user has just tasted and save it to a cookie (I spec'ed that out too). The flow also allows the user to buy more of the wine in the quantity they've just scanned or upgrade to a full-size bottle.
TastingRoom Site Refresh
Designed at TastingRoom.com, an innovative online wine retail startup. We created a site that was intuitive, visually clean and got our value proposition across in 5 seconds.
Researched, prioritized, sketched, prototyped and tested new features and functionality. Added a Daily Deals subsite and brought an interactive Wine Finder experience from idea to reality. Note: TastingRoom.com has since become a part of Lot18.
- Content Strategist
- Information Architect
- UX & Interaction Designer
- Visual Designer
SoulPulse Branding
SoulPulse is an interactive health project inspired by the Quantified Self that lets you keep track of your spiritual awareness through data instead of your memory.
I created a logo designed to express key brand adjectives for Soulpulse: flourishing, meaningful, intuitive, experimental and playful. You can see the full evolutionary process of an idea from rough sketches to the final logo below.
- Brand Strategist
- Visual Designer
- Illustrator
- Print Designer
